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Why Is SEO Important To My Business?

Jul 27, 2020 • Posted By Chimes Consulting

Why is SEO Important To My Business?

You might be wondering why the term SEO keeps popping up on your feed when it comes to researching business practices. One of the latest digital marketing trends is making use of the pre-existing algorithm used by search engines to a company's advantage. What exactly is SEO, and how can it help you?

Traditional Marketing vs. Digital Marketing

Traditional marketing practices such as strategic ad placements in billboards, flyers, and even quirky calling cards won't be enough to cut it in today's age and fast-paced economy. Brands are quick to adjust their efforts in promotions and advertisements from going to physical ad placements to digital real estate.

Adjusting To The Times

Can you remember a time when businesses focused primarily on showcasing ads through the old radio? The more well-off brands use TV advertisements that go from basic cable to cinema ads. You're aware of how competitive companies are when it comes to injecting their brand's name and identity in their customers' lives. From in-your-face billboards to sly posters scattered on your route from work to home, companies invested a lot in making it easier for you to recall their brand. SEO serves to do the same, but this time – in the digital realm through online advertising.

What is SEO?

You might have gone through the trouble of finding something over the net and seeking your local search engine for an answer. It can be a tutorial on how to fix a broken sink or a suggestion on a cheap deal for items on sale. Either way, we turn to search engines to help us navigate through the thousands upon thousands of pages that may give us the answer to our queries. Chances are, we focus our attention and rely on the first page's picks without checking the other nine thousand pages. If it's on the first page, then it must be the right answer, and SEO helps business owners become the correct answer by bumping their place up in the search results.

Search Engine Optimization, or more commonly referred to as SEO, is a strategy that employs the utilization of the elements of a brand to get a higher ranking in search engines. Through various manually manipulated factors, companies take note of the algorithm that search engines use so that they can quickly get a top spot on the engine's pages by knowing which parts of their website they should improve on.

Common SEO Tricks

There is a long list of factors  that need consideration when it comes to improving your search engine ranking. Though some of them might require more than just slight tinkering, here are some that are simple enough for you to employ in your own social media pages.

Keyword Density

Keyword density pertains to the number of times that a keyword appears on your page. Depending on the service that you offer, standard terms might pop up on your customers' search bars. For example, if you're selling furniture, then you might expect your potential clients to use the words modern, rustic, oakwood, or marble to match their preferences in looking for items to shop online. Having these words pop up on the same page frequently can give you more hits, but be careful when injecting the terms too much as the algorithm could sense it as spam instead of SEO.

User Engagement

User engagement pertains to developing your site's activity. It can be in the form of visitor hit count or the likes and shares that your page has. A better sense of knowing if your page has a high rate of activity is if your customers regularly interact on your page. It can be in the form of commenting on posts, reviewing items, or even just sharing ratings with other customers. Providing a space where your potential clients can interact will not only increase your hit count but will also foster a community that you can look to for improvements and suggestions.

Benefits Of Employing SEO For Your Business

From major brands to small businesses, SEO has made immense impacts. Though it may seem like gate-keeping for younger entrepreneurs, it should be a reminder that accessibility and inter-connectivity have never been the same and will continue to make the world smaller.

Increasing Brand Awareness

With the use of sponsored ads provided by various social media platforms, it is now easier for brands to connect with potential  customer. Brands can advertise their ads directly to their target. The more eyes can see what your product is, the easier it is to be recognized.

Engaging With Customers Online

Knowing how your digital numbers work will allow you to engage with your customers with ease while at the same time keeping your search engine rankings high. Quick and efficient customer engagement in the form of hosting contests and responding to their queries is an excellent way to make them feel safe and secure with the service that you offer. Building A Strong Following

You're not just improving your numbers to attract customers. You, as a brand, are also raking in the credit online so that you'll be open to sponsors and partnerships. Influencers make a substantial cut of their earning from sponsored videos and content, all from the popularity and high SEO of their pages.

Upgrading Your Business Strategies

Knowing about introduction courses to SEO can only do so much. However, you can also learn more from the best such as experts and top brands. Taking hints from popular brands and how they market themselves digitally can be an excellent first step in knowing what to imitate. If you're looking for an extra hand, marketing and support agencies such as Chimes Consulting can help in making small and large businesses alike to make the most out of their digital marketing campaigns through revising and upgrading their strategies.