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5 Clever Digital Marketing Campaigns of 2019

Aug 6, 2020 • Posted By Chimes Consulting

Top 5 Most Creative Digital Marketing Campaigns

Making it on the top of today's digital world is not easy. But once you make it, you will be talked about all over the world. Social media plays a significant role when it comes to getting your name out there. Being viral in this age requires creativity and wit, and that's what this article is about! The most brilliant digital marketing campaigns for 2019. 

In the last months, there have been several ad campaigns on your social media feed. Each commercial either made you laugh, touched your hear, or make you want to purchase the products or services. Marketing campaigns are part of the most used strategies for businesses that can either make or break your brand. An effective digital marketing campaign is measured by the number of views, shares, likes and of course, the return of investment. 

We have searched the digital world for the most creative and brilliant campaigns made in 2019, and here are the top 5 on our list: 

1. Not Everything Makes the Cut by Amazon- Alexa

Not Everything Makes the Cut is the Amazon Super Bowl Commercial. We all know how marketing for business takes your brand on another level, and Amazon did a great job in doing this commercial. The commercial displays how Alexa's installed in different appliances such as microwave ovens, toothbrushes, dog collar, and even a Jacuzzi. The ad campaign is about the different appliances that didn't make the cute. It is creative and funny for it gives you the idea of how smart Alexa can be. 

It also shows how it is not applicable for everyday needs.  There are also different celebrity features in the advertisement, which creates more spin in the campaign. Just imagine the possibilities if your own pet dog can order his food by the use of his collar. That is one of the best parts of this campaign. If you haven't seen this video yet, we suggest that you do and pick it apart for your next marketing campaign.

2. #ThisIsFamily by River Island

River Island is a clothing line for all genders and ages. They have several stores worldwide, and they are known for their superior comfort and quality. Last January 2019. River Island released a campaign called #ThisIsFamily. This campaign has made connections with their "Labels are for eClothes" campaign in the year 2018. They have shown that being a gamily has nothing to do with you gender, gender preferences, racial origin, sexual orientation, non-biological families and more.

It is an effective and creative campaign that promotes diversity and acceptance. It showed that being a family shouldn't have any standards and the social norm stereotypes should stop looking at these families with judging eyes. 

3. The Missing O's by Oreo Cookie

Oreo has posted a campaign with missing O's in their logo last June 14. Many were baffled and confused as to what the different posts regarding the missing O's. A few hours later, Oreo released a statement saying that these posts and trends were part of their initiative of bringing awareness to World Blood Donor Day by the American Red Cross. They pointed out the missing O's as one of the blood types that can donate at the American Red Cross. This ad campaign was not just great for their brand, but also for the American Red Cross bringing awareness to different people across the America. Many people have participated in the world Blood Donor Day thanks to Oreo's campaign. After the event, the missing O's returned to Oreo's logos. 

4. Dream Crazy by Nike

Nike's Dream Crazy has made and encouraged people to believe in themselves. This campaign aimed to give the viewer a factual story of people who have gone through the hardest times in their lives but still managed to get up and reach their dreams. It is a brilliant masterpiece of  marketing for business, because it delivers its message effectively. The Nike Dream Crazy campaign has also a counter part for the empowered women of today called Dream Crazier.

Dream Crazy also displays the reward of risk-takers in the long run. This type of campaign is very timely due to the growing numbers of people who are suffering from depression and anxiety. Many people suffer from these disorders due to their experiences in life that lead to failure. The total number of views of this campaign is around 30 million and counting. It surely is a campaign that is focused more on motivating and changing lifestyles rather than being revenue focused.

5. Burn That Ad by Burger King

You probably have seen this Burger King ad circulating on Instagram, Facebook, Twitter, and YouTube. The creative genius behind this advertisement is David SP. He knew that Burger King’s biggest rival is McDonald's, especially in the advertisement part. In every road, corner, and mobile application, you will see advertisements for McDonald's. So he created the Burn that Ad campaign that allows you to burn any McDonalds’ advertisement with the Burger King mobile app in your phone, and in return, you will get a voucher for a free Whopper at Burger King.

The ad burning campaign went like wildfire that the burger chains' revenue said to have doubled. The creativity of this marketing campaign is so effective for it combines user interaction and satisfaction with the freebie.

The campaigns shown above are the most famous and successful ones for 2019. You can see how creative and brilliant their marketing strategies are and how they helped their business get better revenue and identity. If you are looking for ideas, pegs, and references to get those creative juices flowing, you can always check out this post. Make sure to pin this post as part of your marketing for the business bookmark tab and still be inspired by this list.